An ever-recurring subject is whether you feed correctly and utilize the fish’s growth potential well enough. At the same time, it is challenging to map the consequences of choices in biology and fish health. This issue and opportunity gave birth to Spillfree, which was established in 2016 by founder and CEO Vidar Myhre. With over 20 years of experience in the aquaculture industry, he has worked in various management positions at MOWI, Nutreco and AstraZeneca. With a passion for feeding, he saw an enormous potential for increasing the production volume and value creation among fish farmers through video documentation, measurements and competence development to achieve increased fish growth and reduced feed waste. A demand that created the cornerstone for today’s Spillfree. In 2018, Spillfree merged with Aqua Analytics, which was established in 2016 by veterinarian Arnfinn Aunsmo.